Healthcare & Lifestyle Communications

Aoife has over 20 years’ experience in public relations and communications and specialises in healthcare.

Prior to the establishment of Vital Communications, Aoife worked as the Head of Marketing for Euromedic Ireland. Previous to that she worked in public relations consultancies where she managed many healthcare accounts as well as accounts in the corporate, consumer, technology and education sectors.

In addition to her work as a PR consultant, Aoife  has a keen interest in education. She holds a masters in education and training, teaches PR and is the author of the textbook Public Relations and Communications: From Theory to Practice and the article, Simulation as a Pedagogical Tool for Teaching Professional Competencies in Public Relations Education.