Euromedic Ireland is a leading provider of medical scans in Ireland. It specialises in the provision of diagnostic imaging (radiology) in primary care locations, including Cork, Dublin, Kilkenny, Sligo and Belfast delivering its services to over 100,000 people per annum.
Aoife O’Donnell and Vital Communications played a pivotal role in the development of Euromedic Ireland’s brand in Ireland in order to build recognition and trust amongst healthcare professionals and patients alike. We developed and initiated a comprehensive marketing strategy incorporating brand identity, website design, digital marketing, public relations, advertising, medical and direct to patient marketing.
In 2012, we developed an education programme for Euromedic Ireland targeting General Practitioners and other healthcare professionals. The aim of the programme was to provide important clinical information to GPs in order for them to obtain accreditation for continuous professional development and to encourage loyalty to the Euromedic brand.
We focussed on the various conditions that patients used Euromedic’s services for and we organised a series of orthopaedic workshops to take place in Euromedic Ireland’s centres throughout the country.
The events were promoted across medical media, social, online video tutorials and direct mail.
Widespread coverage was achieved prior to and post event. Euromedic’s reputation was leveraged as part of the healthcare community and an expert authoritative voice on diagnostic imaging in Ireland.